Brand
Good Morning
The logo, colors, typography, and writing guidance for Good Morning.
Overview
What Good Morning is, in the words we already use.
One message a day to the person who matters most, delivered right when they wake up.
The app
An iPhone and Android app. Two people connect by username. Each day both get the same three prompts: one about your relationship, one about appreciation, one about your partner. Or write your own. One message a day, delivered at 7 AM, 4 PM, a surprise, or a time you pick, always in the recipient's timezone.
Streaks count the days you both show up. Rainy Day Notes are written ahead and sent for you on a day you miss. First 10 messages are free, then $4.99/month or $29.99/year.
The website
goodmorningnotes.app explains the app, pricing, privacy, and store availability. Its public pages use the same colors and product language as the app.
Made by GM Labs LLC. We built Good Morning for ourselves and use it every morning.
The name
- Good Morning. Two words, capital G and M, in every sentence anyone writes. Not GoodMorning, not Good morning, not GM.
- good morning ♥️ is lowercase, with the heart, and is the in-app wordmark on the home screen only.
- Good Morning: Couples Notes is the target App Store listing name. It uses the same two-word brand.
- GM Labs is the company. It appears in the footer and on legal pages, never in product copy.
Logo
A paper plane, drawn in one continuous line. It is the app icon, the favicon, the splash, the Compose tab, and the plane that flies when a message is sent.
App icon
Cream plane on a coral tile. iOS rounds the corners itself, so the file is a full square.
Favicon
Same tile, radius drawn in, because a browser masks nothing.
Mark on cream
The plane alone in coral, for a surface that is already ours.
Inverted
Coral plane on cream. The splash screen.
Do
- Use the mark exactly as drawn: three strokes, the keel left open.
- Only ever cream on coral, coral on cream, or ink on cream.
- Pair it with the name set in Plus Jakarta Sans Bold, plane to the left, gap of half the plane's height.
- Keep clear space around it of at least a quarter of its width.
- Smallest size: 16px. Below that use the tile without the plane.
Don't
- Fill the plane, thicken the stroke, or close the keel.
- Add a shadow, a gradient, a glow, or a second color.
- Rotate it. It points up and to the right, always.
- Put a heart, a sun or a sunrise anywhere near it. The plane is the whole idea.
- Redraw it by hand. Every copy is generated from one file.
For engineers: the source is marketing/icon/mark.svg in the app repo. Every icon is rendered from it by marketing/icon/generate.py, and a check fails the build if any copy drifts. Do not edit a PNG.
Color
Cream backgrounds, ink text, and coral actions. Use the same palette across the app and website.
coralPrimary actions, active tabs, the icon tile, and headline emphasis.
creamEvery background. Never pure white behind a whole screen.
textPrimaryBody text and headlines. A warm near-black, never #000.
textSecondarySecondary text: sub-captions, labels, the prompt above an answer.
textMutedMuted text: dates, placeholders, footnotes.
cardCards sitting on cream. The only place white appears.
coralLightTints of coral: progress, soft highlights.
goldStreaks and warmth. Sparingly.
roseHearts, the receive animation.
roseLightReceived message cards, category pills.
sentSent message cards.
successSuccess states only.
borderHairlines and card edges.
errorErrors only, and only the text or icon, never a filled block.
Rules
- Cream is the ground. Cards are white. Nothing else is white.
- Coral is for the one thing you want them to touch. Two coral buttons on a screen is one too many.
- Text is ink or cocoa. Never black, never grey.
- Blush is for what they sent you; peach is for what you sent them. Keep the sides consistent.
- Gradients belong to marketing captions only, and they stay in this family: cream to peach to coral.
- Error is a color for words, not for boxes. Nothing in this app should ever look alarming.
Where the code stands
The website's stylesheet uses these exact values as of 3 Sep (app/globals.cssmaps them to the site's token names). The app reads them from expo/constants/colors.ts. One remaining exception: the Android notification accent in app.json is #FF7A6B; it should be coral, and moves in the next native build. When a token here and a token in code disagree, change the code.
Typography
Plus Jakarta Sans everywhere we typeset ourselves. Inside the app, the phone's own font, so the app feels native and honors the reader's text size.
Plus Jakarta Sans
Wake up to love.
Before the emails. Before the news. Just them.
You dealt with the insurance call so I wouldn't have to.
700 · Bold · headlines, buttons, the name
You dealt with the insurance call so I wouldn't have to.
600 · Semibold · labels, section titles
You dealt with the insurance call so I wouldn't have to.
500 · Medium · a message body
You dealt with the insurance call so I wouldn't have to.
400 · Regular · sub-captions, running text
Where each font lives
- Website, store screenshots, Play graphics, the OG card:Plus Jakarta Sans, weights 400 to 700. It is a Google Font; load exactly those four weights.
- Inside the app: the system font (SF Pro on iOS, Roboto on Android). We never ship a custom font in the app: Dynamic Type must work, and a message from your partner should look like a message, not a poster.
Rules
- Sentence case for everything: headlines, buttons, screen titles. No Title Case.
- One emphasised word per headline, set in coral and upright. Never italics, never underline.
- Headlines tight: tracking −0.02em, line height 1.08. Body loose: line height 1.5.
- All-caps only for tiny tags (RAINY DAY NOTE), 11–12px, letter-spaced.
- Numbers as digits. Times as “7 AM their time”, with the space.
- A message someone wrote is always shown in quotes, and always larger than the prompt it answered.
Copy
Write plainly about what to do, what happens next, and when a message arrives. Use everyday details and describe outcomes accurately.
How we sound
- Keep instructions clear. “Pick a prompt or write your own message.”
- Concrete over abstract. Laundry, the insurance call, chargers, pancakes. If it could be any app's line, rewrite it.
- Use everyday language. Write as you would to someone you know. Let the couple supply the intimacy.
- Honest when it goes wrong. Every error says what happened, what is still true, what to do. “Not sent. Your message is still here.”
- Plain about money. “First 10 messages free. Then $4.99/month or $29.99/year. Cancel anytime.”
- “We” is literal. Two people built this. Never “our team”, never “your request has been received”.
Words
Use
message · partner · connect · streak · Couple Streak · prompt · sample · Ranks · Rainy Day Note · lands / arrives · their time · edit · unsend · say it your way
Never
“note” for the daily message · affirmation · users · our team · journey · experience · unlock your… · premium as an adjective · Oops · Awesome · significant other
Use the right feature name: a message is what you write today and they read tomorrow. A note is a Rainy Day Note: written ahead, held, sent only on a day you miss. A first letter is a message written before a partner connects; it waits until they join.
Show “Saved,” “Sent,” “Connected,” or “Deleted” only after the action succeeds. On failure, say what remains saved or scheduled and what to do next. Delivery notifications show the prompt, never the private message body.
The one-liner
One message a day to the person who matters most, delivered right when they wake up.
The short description
For a bio, a directory, a press blurb, an “about” field. Under 60 words.
Good Morning is an app for two people. You and your partner each write one message a day, from one of three fresh prompts or in your own words, and it lands on their phone the next morning in their timezone. No feed, no likes, nobody else. First 10 messages free, then $4.99/month or $29.99/year.
App Store listing
The listing copy maintained in this repository. Check it against the store listing before a release.
Good Morning: Couples Notes
Good Morning was built by a couple who believe that small daily gestures keep love alive. A simple "thinking of you" can transform someone's entire day — and we wanted to make it effortless to show up for the person you care about most. We built it for ourselves first, and we use it every morning. Now we're sharing it with other couples. Good Morning gives you and your partner the same three prompts each day — pick the one that fits and write a few honest lines. Your message lands on their phone at the time you choose, in their timezone, wherever they are. No feeds. No likes. No noise. One message a day, to one person. WHY COUPLES LOVE IT • Three prompts a day across what matters — your relationship, the little things you appreciate, and what you love about who they are • You and your partner get the same three, so you can answer the same question • Or ignore all three and say it your way — a blank message is always there • Sample answers show what a good message looks like, so you're never staring at an empty screen • One message a day. It stays special because it's rare • Delivered on their clock: 7 AM, 4 PM, a surprise between 8 AM and 8 PM, or a time you pick — always in their timezone, wherever they wake up • Changed your mind? Edit or unsend any time before midnight on the day you write it • Rainy Day Notes: write one ahead of time and we'll send it for you on a day you miss • Build a streak together and watch a history of little messages pile up • Climb the streak ranks if you're competitive — or stay off the board entirely HOW IT WORKS 1. Pick a username — your partner sees it, so the name they actually call you works better than your real one 2. Choose when your messages land: 7 AM, 4 PM, a surprise between 8 AM and 8 PM, or a time you pick 3. Connect by their username or invite them with one tap — or start on your own and link them later Your first 10 messages are free. After that Good Morning is an auto-renewing monthly subscription, cancellable any time in your App Store settings. Good Morning is for new couples and old souls alike — anyone who wants to be a little more intentional about love. Start tomorrow morning. Say the thing. Terms of Use: https://goodmorningnotes.app/terms Privacy Policy: https://goodmorningnotes.app/privacy
App Store screenshots
Seven panels generated from the app repository. Update the generator and its source captures when the app changes, then regenerate the images.
Wake up to love.
Before the emails. Before the news. Just them.
One honest message. Every morning.
No feed. No likes. Just the two of you.
Never stare at a blank page.
Three fresh prompts every day. Pick one and write.
It arrives when they wake up.
Their timezone, not yours. Write at midnight if you like.
Just the two.
No feed. No followers. Nobody else can see a word of it.
Keep love alive, together.
A streak only counts when you both show up.
Miss a day? They still hear from you.
Write a note ahead. If you miss a day, we send it for you.
Push notifications
We send three kinds, and this is all of them. Title names the person and the event, one emoji at the end. Body is the message itself or one sentence.
jo sent you a message ❤️
nowWhat did they do this week that you have not thanked them for yet?
Keep your 12-day streak alive 🔥
nowYou haven't sent sam a message yet today. There's still time.
🎉 You're connected!
now@jo accepted your request. Send them your first message!
The invite
What the app puts in a text when you invite your partner.
Good morning 💛 I started using the Good Morning app to send you a little message every day. Download it and add me (@sam) so we can connect: https://goodmorningnotes.app/i/sam
Before you ship a sentence
- Does it say message for the daily thing, and note only for a Rainy Day Note?
- Could it only be about one real morning? If it could be any app's, make it concrete.
- One idea per sentence. Would a full stop beat the comma?
- Does it claim something happened that has not been confirmed yet?
- If it is an error: what happened, what is still true, what to do. All three?
- Sentence case. One emoji at most. No exclamation mark unless two people just connected.
- Would you be fine with your partner reading it on the lock screen next to your message?
Questions about any of this: jason@gmlabs.app